- Client: Jamylla Alaythia
- Case: Brand identity, logo.
In 2019 I developed a full visual identity and logo for my friend Jamylla. JA is a London based and homemade skin care brand. The logo is based on the idea that true beauty can only be seen trough the eyes and felt by the heart. The symbol, eye of Horus in combination of J and A, makes an abstract form and pattern symbolising Jamylla Alaythias vision of ancient meeting luxury.
Copy work: Ancient meeting luxury. We believe true beauty can only be seen through the eyes and felt by the heart. In your hands you are holding one of Jamylla Alaythias skin butters and creams. Our products are based on natural ingredients inspired by ancient Egyptian beauty rituals and oils that we specifically derive from the island Jamaica. All our products are eco-friendly, vegan and handmade with a touch of love and care. This is the story of Jamylla Alaythia, the story of beautiful truth. Be beautiful to your skin and truthful to your soul.
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