- Client: Bosphorus AB
- Case: Website, brand identity, logo
- Website: www.bosphorus.se
Before becoming Datfish, I worked as marketing creative director for a leading food company in Sweden, Bosphorus food cluster. With the responsibility for marketing several product lines and creating the visuals for the brands including product and label design.
In 2018 I developed a new full visual identity for Bosphorus matkluster. The logo icon reflects the company’s vision of diversity, innovation and making health possible for everyone.
Layers of exploration. On the top we have the leaves, in the same way that they germinate and extend towards the sun, so do Bosphorus food cluster strive to always grow in mind and vision. Then we have the house, the symbol of the food cluster, the place where we are allowed to be creative and refine fresh fermented food. And finally the last layer but perhaps the most important element, earth and water, as a constant reminder of where our food comes from and how we should stay true to it.
Datfish studio consult on digital strategy & craft meaningful connections with your customers across web, social media and print.